SpongeBobs’ 25th Anniversary

The SpongeBob 25th campaign integrated in-house creative efforts with external partnerships, including collaborations with vendors and social media platforms. My role involved guiding the development of engaging visuals and interactive elements that celebrated the milestone. Our campaign support made an enormous splash across platforms, capturing the hearts of fans worldwide. With 311.8 million views, 16.6 million engagements, and over 1,500 posts throughout the year. The stats can’t be denied as our campaign was recognized winning Shorty, Webby, GEMMA and Clio awards

Tiktok Spotlight

We collaborated with the TikTok team to utilize their new Tiktok spotlight feature, The @SpongeBob TikTok Spotlight activation, launched during the Kids’ Choice Awards and SpongeBob’s birthday and was a massive success, generating over 1.8 billion views on the platform. The activation engaged 400,000+ participants, who created posts inspired by SpongeBob’s world, amplifying the campaign’s reach and interactivity.

Discord

Our partnership with Discord gave SpongeBob superfans new ways to express their fandom with avatar frames and stickers.

A year of celebration

The team and I are developing a year-long social media campaign to celebrate SpongeBob SquarePants, featuring a range of engaging content. From a special birthday cake to mark his anniversary to customized evergreen content, we’re crafting a diverse array of posts and visuals to keep the celebration vibrant throughout the year.